Collection: DevaCurl
DevaCurl has always adapted to respond to the changing needs of those who rely on its products daily. This relaunch is the next step in the evolution of the products, which spans more than 25 years. Its approach to how consumers' needs and styling habits change is what has always made it possible to continue growing. The new DevaCurl products, co-developed by dermatologists and approved by stylists, will offer curly-haired consumers more Curl Flexibility™ than ever.
New look and new formulas. Many of their formulas—based on science, co-developed by dermatologists, and approved by stylists—now feature enhanced technology with added benefits. They call it Curl Flexibility.
WHAT DOES CURL FLEXIBILITY™ MEAN?
What it means for DevaCurl: Styling versatility so your curls take the shape you want with indestructible definition. Safely protect, refresh or restore your waves, curls or coils.
Today, more than ever, we want to be your expert brand for the care and styling of waves, curls and coils.
